Dirndl Brand
Wild Fruit as a Brand
Whoever comes into Pielach valley, is welcomed by large panels on which you can read 'Welcome to the "Pielach valley, the Valley of the Dirndls' '.
When a guest look at this welcome, it awakenes curiosity, "Why Dirndl valley" and "Who or what are Dirndls?".
What excites visitors for questions and discovery, lost an important piece from the Pielach valley´s felt , but intensely living identity.
In the year of 2009 the Dirndl valley was awarded as the enjoyment region of the Pielach valley.
Must and Dirndl
The Pielach valley is traditionally a part from the "Mostviertel". The must has always played an important role here and also with the tourism brand of mild and wild land can be identified well. And yet the people in the Pielach valley always knew that they need something, "Private", that nobody has. While looking for a tourist sub-brand, they found successfully the Dirndl shrub.
Likeability, symbolic and "affection" of the population - all came together. The Dirndl shrubs, known in the botanical reference books "Yellow Dogwood" thrive not only in the Pielach valley. But here they are cared for and refined for centuries in a sustainable manner. Be it in hedges, forest edges or the middle of meadows, in the spring before leaves exit lights the yellow Dirndl flowers of the south-facing slopes of the valley. During the preparation of Dirndl juice and Dirndl jam from the small red fruits in the late 20th century, something has gone out of fashion due to the high workload, so is the art of "Dirndl liqueur-firing" have never got totally forgotten. 1996 "Original Pielachtaler Dirndl brand" was even made to Austria-wide protected trademark.
The Dirndl Brand Fruit
This sympathetic fruit the Dirndl is rightly the brand fruit of the valley. Many dedicated companies take care of the management and marketing of the local wild fruit. With great commitment the tradition of dirndl is continued and innovative products complement the range of high quality products Dirndl from year to year.
Therefore, this selection for the 'Dirndl-brand' is quite right and can be called the "lucky strike of the century" for the valley.
Why do you need a brand?
A good brand provides security for the guest by standing for certain values and experiences. This is followed by the easy holiday choice for the guests who are able to orient while choosing a destination.
The Dirndl shrub in the Pielach valley is a richly textured cultural landscape, for sustainable management and for healthy enjoyment of nature in the Dirndl valley.
Dirndl - Our Identity
For the native population a strong brand is not just regional identity, but it also provides economic benefits. Every guest who books a holiday in the valley of the Dirndl or buys a Dirndl product, adds value to the Pielach valley.
But no brand, and no matter how original, it is a self-perpetuating. Similar to a savings account, interest income can only be expected, though accordingly is paid. So the brand can strengthen permanently.
For the Dirndl valley a Dirndl means .: bushes at every step, dirndl dresses as often as possible, buying Dirndl products wherever possible, competent Dirndl info for anyone - short:
- Everyone from the Pielach valley is also an ambassador of the Dirndl valley
- Each purchased / given away Dirndl product is a ballot
Animate the Dirndl
So many residents in the Pielach valley strive to be fully compliant with the Dirndl valley brand with life: regional Steinschaler Sustainability, the rich cultural landscape as "the gardens of the farmers' and the healthy enjoyment.
Above all is the Dirndl - the queen of the wild fruits - as attractive and lovely symbol of sustainability, health and pleasure.
A living example you can see at the Kirchberger Hubmayer butcher (have a look on the picture).
The Dirndl Brand
The Dirndl valley has dared to take a wild fruit as a trademark. Through consistent branding (brand control) this Dirndl brand quickly became a successful trademark.
However, this does not mean that the chapter mark is done for us. Much more it is constantly in the Dirndl brand "contribution" and Strategic Brand Control the brand to lead to lasting success. Here are mainly the tourist establishments mentioned which take most of brand development. So can be said clearly: The 'Dirndl' was and is for the Dirndl valley of "Brand lucky strike" of the century. As can already be seen, as there are now several fathers of the idea!
The Steinschaler brand is a very important sub-brand of the Dirndl brand. We are strengthening the Dirndl brand as Steinschaler Nature hotels where we can. It is our umbrella brand.
Communication
The communication of Dirndl is also important for the foreign visitors.
Here fall what the fruit designation relates indeed the Germans topsy say to Dirndl indeed different.
In order to accelerate the Dirndl-brand it is important to maintain the Dirndl-name, but the origin and meaning and of course especially to communicate the products.
- Sg Dirndlpflanzenparade.jpg
Dirndl plant paradise
In your interest
More info about Dirndl:
